In many companies and boards of directors, the results of the current core business are at the forefront. Proposing a new digital business model still proves to be a courageous action. According to the data, the average age of professionals is 46.6 years. The average age of entrepreneurs is rather around 50 years. With the passage of time and age, human beings are increasingly reluctant and critical of changes . This has a significant weight in the process of digital transformation, because “change” is perhaps its essential characteristic. In addition to these data, it must also be said that wanting a change also means accepting a certain degree of uncertainty , since the economic structure is not designed to cope with risks. The leap into a digitalization process can be considered critical for many companies. Wanting and being ready for a change is the first factor that makes you a digital leader.
The digital leader knows how to digitize
But wanting change is not everything. Digital transformation does not happen at the push of a button. At the heart of a digitalization process, specific knowledge and know-how must be combined with the creation of digital value . So be at the heart of high-tech news and develop your general knowledge.
Knowing the basics of the digital economy is an essential element for a digital leader. Knowledge of technologies, the economy and the digital market is not yet popular among many French entrepreneurs. Today’s and tomorrow’s managers will necessarily need, in addition to specialist and social skills, a digital culture in order to be able to operate a business . This applies not only to those in management positions, but also to all employees in the company. In a context of digital change, all economic activities must be taken into account in order to gradually evolve your company from analogue to digital. For many executives and business leaders, this may mean a return to apprenticeships and concrete digital training. Digital skills are the second essential component of a digital leader.
Digital leader implements digitalization
From the backstage to the stage: the work done behind the scenes must then find its concrete expression in digital projects. At this point, attention must focus on the so-called three digital Ps: processes , products and platforms. These elements must be structured and designed to meet specific business objectives . Automation of the process is often the most common need, to which is added the heaviest work, namely the digitalization of the product or service. Digital platforms have now conquered the global market, becoming a winning business model. In Europe, one million companies, 50% of which are small and medium-sized enterprises, sell goods and services via an online platform (Source: European Commission). In digital B2C, Big Data has become the new key link between consumers and suppliers. Practicing the will for change and their knowledge must lead the digital leader to implement digitalization measures .
Dive into the heart of the digital economy
Digitalization is an unstoppable process. Unfortunately, in an international comparison, we cannot count the large digital companies that are market leaders , in a landscape where the USA is the master. We must actively shape the digital age and build a winning economy. To do this, we need digital leaders with digital mindsets and skills to launch measures that put companies at the heart of digitalization.
